- Align teams to Company Client strategy
- Customers perceptions are aligned to the Company strategy and objectives.
- Management knows his contribution to Company objectives from the Customer point of view.
- Stimulate proactive behaviors and expertise towards customers
- Each manager knows what his Customers expect from him and is entitled to act immediately.
- Each one learns from the customers what are the good practices in his territory.
- Best practices are shared.
- Create perceived value for Customers
- Generated improvement actions are identified according the customer perceived value.
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