• Align teams to Company Client strategy
    • Customers perceptions are aligned to the Company strategy and objectives.
    • Management knows his contribution to Company objectives from the Customer point of view.
  • Stimulate proactive behaviors and expertise towards customers
    • Each manager knows what his Customers expect from him and is entitled to act immediately.
    • Each one learns from the customers what are the good practices in his territory.
    • Best practices are shared.
  • Create perceived value for Customers
    • Generated improvement actions are identified according the customer perceived value.