Most companies want to be customer centric but they look at performance through indicators reflecting the company vision of success (financial ratio, sales indicators,...) and not reflecting performance through customers perception.

Looking at performance only from the Company view tells half of the story. Mbee.M brings to Company management the other half, performance evaluated from the customer point of view.

To do so, satisfaction surveys and questionnaires in particular must be aligned with Company strategy and processes in order to enable a translation back from what the customers perceive to what it means in terms of performance on strategy indicators.

This is the reason why Mbee.M is following a totally different approach than traditional satisfaction surveys. The graphic below shows that :

Mbee.M has rethought customer satisfaction surveys as management tools to guide the strategy implementation from the customer point of view.